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September 2013

Can you ‘crack the code’ in mobile advertising?

Published September 13, 2013

In the dating world, individuals are often worried about understanding the “secret code” that their significant other speaks. “Does that really mean he likes me? What if he says one thing but really wants another? How do I know?” Marketers find themselves in a similar situation when it comes to their customers. Even with technology ever-evolving though—and affecting marketing Read more »

What marketing lessons can be taken from the New York City mayoral race?

Published September 12, 2013

In this increasingly digital age it can be easy to overlook marketing campaigns that some consider “outdated.” With email, social media, text messaging and online videos, does your company even need direct mail marketing anymore? Yes, and here’s why. Bill de Blasio is likely to be the Democratic nominee in the New York City mayoral race. The popularity of his upstart campaign Read more »

Is it necessary to ‘play it safe’ with marketing campaigns?

Published September 11, 2013

It’s the most wonderful time of the year. Nope, it’s not Christmas, but for many businesses it is a type of holiday. Back-to-school shopping season is often a perfect opportunity for companies across varied industries to offer sales and discounts to attract customers. Even if your organization doesn’t sell the stereotypical school supplies or clothes that kids “have to have,” Read more »

Gone or different?: How taglines have changed over the years

Published September 10, 2013

“Got milk?” “Don’t leave home without it.” What do these two short, yet easily recognizable phrases have in common? They are each a memorable tagline for two companies: the California Milk Processor Board and American Express, respectively. According to a survey from Tagline Guru, they were also the top two most influential taglines since 1948. Taglines help customers Read more »

Trident and Dunkin’ Donuts to unveil new marketing approach fresh off the Vine

Published September 9, 2013

With technology ever-evolving, it is important for businesses of all sizes to stay innovative as they reach out to their customers. When tools such as direct mail marketing can easily integrate with internet advertising, a company will have a better chance of reaching its target audience. More consumers are using mobile devices on a daily basis, and social media is becoming a popular way for them Read more »

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