October 2013
How marketing can help position brands as meaningfully different
Published October 29, 2013
Imagine entering a room full of objects that are all the same size, color and shape — except for one that looks different from all the rest. Wouldn’t you be inherently drawn to the object that has its own unique characteristics? Wouldn’t it command your attention and leave you wanting to know more? As Harvard Business Review (HBR) puts it, “people are predisposed to choose things … Read more »
GOP poll numbers another victim of the government shutdown
Published October 28, 2013
The Republican Party’s brand has reached an historic low in the aftermath of the government shutdown and debt ceiling debate, with a Washington Post-ABC News poll finding that only 32 percent hold a favorable opinion, and 63 percent disapprove, of the GOP. So who is to blame for the damage to the brand? If you ask Senator Lindsey Graham, the finger should be pointed back at the Republican Party, … Read more »
Man shames YouTube star for parking fail in his own viral video
Published October 25, 2013
Parking your car in front of someone’s driveway is just plain rude. But parking your car in front of someone’s driveway and ranting to your 2.2 million YouTube subscribers about how said car was unnecessarily towed as a result of this decision? Well, that’s just asking for trouble. To be fair, internet star Joey Graceffa, who posts daily video blogs to a huge audience of viewers, … Read more »
‘Honest Slogans’ project dares brands to face some difficult truths
Published October 23, 2013
Can you imagine a world in which brands had truly honest slogans? Clif Dickens, a freelance graphic designer from Nashville, Tennessee, can. In fact, he has embarked on a project to do just that. Aptly titled “Honest Slogans,” Clif’s Tumblr features images of recognizable brands whose true values and services aren’t all accurately represented by traditional and web based marketing … Read more »
Fukushima Industries caught up in perceived rebranding debacle
Published October 22, 2013
More than two-and-a-half years after a tsunami and subsequent earthquake devastated Japan, the headlines associated with “Fukushima” these days are not encouraging: “Radioactive water leaks at Fukushima as operator underestimates rainfall” (Reuters, October 21) “Fukushima far from over” (U-T San Diego, October 21) “Photos highlight the tragedy that befell … Read more »
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