Member Sign In

Sign In

December 2014

Adsoft_direct_local_marketing_automation_holidaymarketing

Treat email customers warmly this holiday season [VIDEO]

Published December 12, 2014

The holidays are often a time for families to gather, and they can also be a moment where you treat your customers the same way through honest emails. If your the emails you send out feel more like friendly messages than ads, they are more likely to stick with your audience and get them interested. By subscribing to your email list, these customers should feel like they are getting something special. Writing Read more »

Adsoft_direct_local_marketing_automation_mobilefriendlyemails

Send mobile-friendly emails first! [VIDEO]

Published December 11, 2014

These days, more people are accessing emails on their mobile devices. That means your company needs to craft email messages with this audience in mind. But how? One tactic is to try to make this audience your top priority instead of waiting until later and sending them emails intended for other devices. Writing for Forbes, Drew Hendricks says that emails should be made specifically for mobile users, Read more »

Adsoft_direct_local_marketing_automation_seenontv

Are ‘infomercials’ still valid?

Published December 10, 2014

In an age when television viewing was localized, the program-length infomercial was a staple of regular viewing. Is there a place for this kind of marketing today, though, when so many users are spending time in the instant-gratification environment of the internet? The important thing, ultimately, is that your business uses automatic marketing to sync campaigns harmoniously. That way, if you do Read more »

Adsoft_direct_local_marketing_automation_humantouch

Automated marketing with a “human” touch

Published December 9, 2014

To make automatic marketing work, your business needs to communicate directly to the customer on a personal level. Including little touches that show the “human” side of your business makes the target more likely to click. Writing for Business2Community, Steve Moody recently referenced the importance of specialization and segmentation in making automated marketing work for your brand. Read more »

Adsoft_direct_local_marketing_automation_cybermonday

Why Cyber Monday was such a success

Published December 8, 2014

The evolution of “Cyber Monday” sales have made this post-Thanksgiving shopping tradition a crucial time for marketers. With so many sales and offers to contend with, businesses have the chance to grab the eye of customers but need to make sure their messages are distinctive and relevant. While these are always good goals for campaign marketing, they are especially important during this Read more »

Page 2 of 3123

Self-Service, Local Marketing Automation

Every one who sells, services, or promotes your brand whether across the country or across the globe is a brand ambassador. Our marketing software sits in the cloud helping to execute and manage their local direct mail and email campaigns, collateral printing, microsites with SEO and landing pages, and social media posts without ever compromising your brand. And provides all the enterprise reporting you’ll ever need. AdSoft Direct creates marketing centers that drive new business, improve customer loyalty, and connect you with the most important part of your business: your customers.

About Us »

Get in Touch

Address:
AdSoft Direct, Inc.
740 Tunbridge Road
Danville, CA 94526
Phone:
(888) 3-ADSOFT
(888) 323-7638
Email: