September 2014
Using video reaches a greater audience
Published September 22, 2014
The marketing world often emphasizes the power of social media to spread the word about a product or service. However, sometimes going beyond the written can have a powerful effect on your marketing efforts. By incorporating visuals into your campaigns, you can create content that is more likely to spread virally. One of the most important parts of marketing is finding compelling ways of telling your … Read more »
Are your online business profiles complete? [VIDEO]
Published September 19, 2014
Transcript Many people find businesses today by running an Internet search. If you’re unaware of your online profiles, you could be missing an opportunity to connect with customers. No one wants to spend time searching for your business hours or contact information. This detail can be easy to miss, but if the information isn’t there when they land on your profile, they may move on. When your profiles … Read more »
Social media channels as important as media content
Published September 18, 2014
For years there has been a great deal of talk about using social media to engage with customers. However, certain audiences may use social media channels and email in different ways. Knowing who is using a particular channel can go a long way when developing effective campaign marketing. According to an article from Internet Retailer, eMarketer reports that 97 percent of respondents to a survey of … Read more »
Southwest expands and rebrands
Published September 17, 2014
As a brand builds on its success over time, there may come a time when it has plans for expansion. Brand expansion can be a big move for a company, and as such, requires careful consideration. Marketers must be strategic when developing ways to appeal to new audiences while retaining loyalty and satisfaction with the original customer base. A recent Adage article discusses the brand refresh that Southwest … Read more »
Looks Matter [VIDEO]
Published September 16, 2014
Transcript You’ve come up with a great direct mail campaign, but how does the design look? Color has an impact on psychology, and visual materials can be more memorable than mere words alone, making appearance an important consideration for any campaign. The copy is an integral part of any direct mail campaign, but have you considered how it looks? Font size, style and color all impact the effectiveness … Read more »
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