April 2014
Pep Boys rebrands itself
Published April 3, 2014
As consumer attitudes change, so does the market. Companies that want to stay ahead must adapt to these shifts. How can companies adapt? One way to accomplish this is by making over the brand. Pep Boys auto chain seeks to do just this, as the company has plans for a brand overhaul in an effort to keep up with the changing ways that people are caring for their vehicles. As an AdAge article reports, … Read more »
Ricky Gervais helps Audi promote affordable luxury
Published April 2, 2014
In an economy where many find themselves strapped for cash, a brand new luxury car is probably the last thing on a lot of people’s minds. Despite this reality, car companies continually strive to come up with ad campaigns to sell luxury vehicles to even the most hesitant buyers. How do they do this? By creating more affordable models and appealing to the sensibilities of a particular demographic. … Read more »
Starbucks teams up with Oprah
Published April 1, 2014
One important goal that any successful coffee company aims for is to create the perfect blend. This is exactly what Starbucks is looking to accomplish as the company teams up with Oprah to create the new Teavana Oprah Chai Tea. The partnership is a brand-blending effort to promote Starbucks’ chain of tea stores, Teavana. Starbucks acquired Teavana in 2012 and its target audience for Teavana … Read more »
Can the weather predict consumer behavior?
Published March 31, 2014
Throughout time, humans have tried to predict what the weather is going to be like from day to day. Armed with this knowledge in advance of a storm, we are able to prepare ourselves accordingly. In an interesting turn of the tables, the weather is now being used to predict human behavior, at least when it comes to purchasing decisions. Take a look out the window. Is it raining? Is it snowing? Are … Read more »
The more data, the better
Published March 28, 2014
Ecommerce provides today’s consumers with more purchasing choices than ever. So how do you convince them to choose your product? The wealth of information and sheer volume of products available online can make it harder for consumers to make a decision. It’s easy to jump from brand to brand. A recent AdAge article discusses how ecommerce firms may not be taking advantage of all the consumer … Read more »
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