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Why a great logo is essential for your business

Published December 2, 2013 at 8:17 am

adsoft_direct_local_marketing_automation_importance_logoIf you are running a business, you should have a great logo to represent your brand. Whether your business is a large company or just you working out of your home, a logo is an essential component of branding that functions to make your brand recognizable and memorable to your customers.

Logos are crucial because they can be used across multiple channels to communicate your brand’s presence and authority. Your logo should appear on your website, your social media channels, online marketing materials and advertisements, and on direct marketing materials like brochures, letters and postcards.

The logo creates immediate recognition of your brand when it appears on marketing materials that you have created. So, you may ask, what makes a great logo? Here are some tips to consider when designing your logo:

1. Make it simple and easy to remember. Your logo should have a balanced, eye-catching design.
2. A good logo can contain text and/or a graphic or an illustration or even just be a symbol. The color and shape of your logo should be in line with the rest of your branding.
3. Always make sure your logo looks professional and does not contain words or images that people may find offensive.

A well-designed, eye-catching logo can carry a big impact and even help your business attract new customers. Once you have a great logo design, be sure to incorporate it into your digital and direct marketing materials. You will want to make sure the logo is consistent with the look and feel of your brand. Your logo is an important component in building trust with your customers, so design it wisely!

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