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Reynolds American back on the airwaves, but where is Joe Camel?

Published September 2, 2013 at 8:12 pm

Even with new technology available, companies still must keep their target audience—and their needs—in mind. The right localized marketing approach can vary from one business to the next, and the types of ads, along with their overarching message, could impact customer trends. For example, Reynolds American is the second-largest tobacco company in the United States—it produces Camel cigarettes—and Read more »

Study: Global web traffic is becoming increasingly mobile

Published August 28, 2013 at 1:02 pm

Just as companies have become accustomed to web-based marketing, they’re needing to jump ship and further divide their energies. With technology ever-evolving, it is quickly becoming a necessity for businesses to appeal directly to consumers through their mobile devices. Brands that refuse to meet mobile users where they already are will not stand out from the competition. An infographic Read more »

See both forest and trees: Going global without losing sight of your customers

Published August 27, 2013 at 9:16 am

Using recent campaigns from Coke and Nike as examples, we’ve shown in the last week that customers will respond positively to unique advertising campaigns that explain a product or service in an exciting way that still makes strong ties to the company itself. A recent Harvard Business Review article commented on this same idea, saying that customers will often steer a company in a particular Read more »

The new odd couple: How marketing and IT can work together

Published August 26, 2013 at 11:16 am

Previously, a business’ marketing and IT departments were very separate. With technology ever-evolving though, the need for strong web-based marketing has increased, causing CIOs and CMOs to try to find common ground. Customers are tech-savvy and increasingly on-the-go with their mobile devices. If companies can’t create digital marketing campaigns along with using traditional strategies, Read more »

Nike pushes viewers to explore their own ‘Possibilities’

Published August 26, 2013 at 8:41 am

“Just do it.” For 25 years, Nike has urged its customers to stop worrying, stop complaining and just play the game—whatever that game might be. And, for 25 years, Nike’s slogan has stuck in the minds of consumers everywhere. So, what makes Nike’s latest ad, “Possibilities,” any different? The athletic apparel company has now implemented web-based marketing, Read more »

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AdSoft News

Finding your niche audience is important.

THE EASY WAY TO FIND YOUR NICHE [VIDEO]

Published January 16, 2015

Finding your niche audience is important. Fortunately, with all of the different channels available, the internet makes identifying a target audience easier than ever before. Entrepreneur Nick Unsworth Read more »

Current Events in Marketing

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Elite winter wear company successful through ‘cultural branding’

Published February 18, 2015

Crafting a strong campaign marketing strategy involves looking at the points that make a product or service most relevant at a particular time. This year, the makers of the super-popular Canada Goose line Read more »

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New TV show uses phone calls for promotion

Published February 16, 2015

While maintaining all of the traditional channels for marketing is essential, adding an unexpected one helps an initiative to stand out. Take the upcoming Fox comedy series “The Last Man On Earth”. Read more »

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Starbucks partners with Match.com

Published February 13, 2015

Designing marketing pieces that reflect some major current event or holiday can add relevance to the brand message, and for Valentine’s Day that means looking for ways to add love or intimacy to Read more »

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Adopting viral content to your brand

Published February 12, 2015

Companies need to be careful when trying to capitalize on anything “viral.” Online consumers are increasingly sophisticated when it comes to how they process information and consume different Read more »

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The perfect balance of creativity and functionality

Published February 9, 2015

No matter how a company tries to promote its brand, it’s difficult to find the right balance of creativity and functionality. Customers could respond well to an idea from left-field, but something Read more »

Direct Mail Marketing

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Do Print options still work, in the digital age?

Published March 10, 2015

Let’s take a closer look at some longstanding staples of direct mail marketing campaigns. We’ve spoken before about the enduring appeal of catalogs, but a new Harvard Business Review (HBR) Read more »

Businesses can use direct mail marketing to see how interested a new marketing group could be in their brand.

Direct mail marketing great for targeted marketing

Published March 6, 2015

Often, the term “targeted marketing” seems to apply mainly to online campaigns that use popular channels and communication tools to reach a set audience. While these are undoubtedly good choices Read more »

Image Comics is adding a direct subscription service.

Comics company adds direct mail service

Published January 30, 2015

Just because your company is already doing well with online marketing doesn’t meant that a direct mail marketing service is unnecessary. In fact, it might be a novel way to take advantage of a devoted Read more »

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Generate traffic to your video by using the right thumbnail

Published January 23, 2015

Transcript Once you’ve made a great video for your website, it’s time to get it out there so people can see it! To generate more clicks, you’ll need to pick the right thumbnail image. Read more »

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Will direct mail stay relevant in 2015?

Published January 7, 2015

Although it has been said more than once, the notion that direct mail is “dead” is a common misconception. Although digital marketing strategies have become increasingly relevant and popular, traditional Read more »

Local Marketing

Retweeting is an important part of maximizing your social media presence.

Does Retweeting help your brand?

Published March 9, 2015

Are you trying to build your current Twitter presence and attract more followers? Creating regular, exciting content is an obvious must, but the social aspect of this platform shouldn’t be ignored. Read more »

Mobile marketing can play a role in encouraging in-store purchases.

Companies now using more targeted localized marketing

Published March 3, 2015

Companies seem to be considering extremely localized marketing as a means of creating ad experiences that matter to potential customers. With more information and mobile channels open to businesses, tailoring Read more »

Minneapolis' new logo still keeps its traditional "sailboat" motif.

Minneapolis announces new city logo

Published February 17, 2015

Over time, all logos need to change to adapt to new styles and trends, whether they be for companies, educational organizations or even cities. Minneapolis, Minnesota, has adopted a sleek new graphic logo Read more »

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Digital advertising on the Apple Watch

Published January 22, 2015

When your business sits down to brainstorm local marketing ideas for the digital world, you need to consider important changes in technological trends. New devices, especially those that bring a new means Read more »

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Are you respecting the privacy of your mobile audience?

Published January 20, 2015

While the importance of reaching mobile users can put pressure on a localized marketing campaign, businesses must make sure that they are following best practices and respecting the privacy of customers. Read more »

Marketing Automation

The hashtag has undergone some changes over the years.

Your hashtag strategy should change!

Published March 4, 2015

Anyone who has used Twitter may have noticed subtle changes over the years in the way it operates. With more people aware of how it works, businesses have to be more adept at the different means that Twitter-based Read more »

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What makes great Twitter content?

Published February 11, 2015

Transcript Just because you tweet doesn’t mean anyone will listen. What’s the best way to keep your audience’s attention in a medium where every letter counts? In an interview with Upstart Read more »

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When is your niche too niche?

Published February 4, 2015

Appealing to specific users is important on social media, as it helps put the potential customer first and gives an ad more individuality. As the Wall Street Journal has reported, Lexus is taking a plunge Read more »

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Facebook’s new feature flags fake news

Published January 27, 2015

One problem with much of the information on Facebook is that it can turn out to be false, even if the source seems to be genuine. Rumors spread quickly through social media, confusing readers and starting Read more »

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Do you have your customer’s permission?

Published January 22, 2015

Many people love getting email, but not if it’s from someone they don’t know. To get the most out of your email marketing campaign, your business should absolutely look for ways to add to the Read more »

Marketing in Pop Culture

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Why nobody is bypassing the GEICO internet ad

Published March 5, 2015

Anyone running campaign automation should be aware of the importance of reaching possible customers quickly and giving them all the information they need. YouTube videos have been a popular spot for advertising Read more »

Adsoft_direct_local_marketing_automation_lastmanonearchflyer

New TV show uses phone calls for promotion

Published February 16, 2015

While maintaining all of the traditional channels for marketing is essential, adding an unexpected one helps an initiative to stand out. Take the upcoming Fox comedy series “The Last Man On Earth”. Read more »

Lyft has a new look for its graphics and cars.

Lyft undergoes rebranding

Published February 6, 2015

As an online-based company that sees much of its business done via mobile, Lyft is an obvious candidate for a digital campaign. However, according to AdAge, the ridesharing business is going even further Read more »

What goes into making an effective logo for a podcast?

Choosing the most effective logo for your podcast

Published February 5, 2015

New forms of media have given rise to new types of logos. Podcasts, in particular, have rapidly grown in popularity in recent years, and since they are a mostly non-visual format, use logos to distinguish Read more »

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Can a “dot” make a difference? Tumblr thinks so.

Published January 8, 2015

Businesses have more options for marketing online these days, thanks to new and creative uses of website space. Tumblr has discovered a novel place where it can host outside brands: its own logo. Back Read more »

Tips and Tricks

Retweeting is an important part of maximizing your social media presence.

Does Retweeting help your brand?

Published March 9, 2015

Are you trying to build your current Twitter presence and attract more followers? Creating regular, exciting content is an obvious must, but the social aspect of this platform shouldn’t be ignored. Read more »

The hashtag has undergone some changes over the years.

Your hashtag strategy should change!

Published March 4, 2015

Anyone who has used Twitter may have noticed subtle changes over the years in the way it operates. With more people aware of how it works, businesses have to be more adept at the different means that Twitter-based Read more »

Adsoft_direct_local_marketing_automation_twittercontent

What makes great Twitter content?

Published February 11, 2015

Transcript Just because you tweet doesn’t mean anyone will listen. What’s the best way to keep your audience’s attention in a medium where every letter counts? In an interview with Upstart Read more »

Timing can make a tweet take off.

The perfect timing of tweets

Published February 10, 2015

Marketing automation tools create consistency for a brand’s message across different platforms. On Twitter especially, writing new messages regularly keeps followers engaged and interested. However, Read more »

On Twitter, a good hashtag can really make a marketing meme stand out.

Engaging audiences with the right hashtag

Published January 29, 2015

TRANSCRIPT On Twitter, a good hashtag can really make a marketing meme stand out. Take time to figure out which phrasing is best for your brand and you’ll succeed in the long run. What makes a successful Read more »

What's Trending?

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Marketing excellence with a dress that went viral

Published March 2, 2015

Anyone active on social media last week almost certainly encountered a bizarre viral trend that caught the internet’s attention. What started as a photo posted on Tumblr, in which the users asked Read more »

Can "positive tweets" be a recipe for a successful brand campaign?

Can Twitter campaigns combat online negativity?

Published February 19, 2015

It’s no secret that social media can be a mean-spirited place, and that even with its great potential, there are many who are all too ready to use it to spread hateful messages. Interestingly, brands Read more »

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Starbucks partners with Match.com

Published February 13, 2015

Designing marketing pieces that reflect some major current event or holiday can add relevance to the brand message, and for Valentine’s Day that means looking for ways to add love or intimacy to Read more »

Adsoft_direct_local_marketing_automation_youtubeviral

Adopting viral content to your brand

Published February 12, 2015

Companies need to be careful when trying to capitalize on anything “viral.” Online consumers are increasingly sophisticated when it comes to how they process information and consume different Read more »

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Twitter’s #chooseyourownadventure

Published January 19, 2015

At this point, most are familiar with the way Twitter promotes interaction between different users: Messages can be tweeted using popular hashtags, linking users to other accounts that support a particular Read more »

Self-Service, Local Marketing Automation

Every one who sells, services, or promotes your brand whether across the country or across the globe is a brand ambassador. Our marketing software sits in the cloud helping to execute and manage their local direct mail and email campaigns, collateral printing, microsites with SEO and landing pages, and social media posts without ever compromising your brand. And provides all the enterprise reporting you’ll ever need. AdSoft Direct creates marketing centers that drive new business, improve customer loyalty, and connect you with the most important part of your business: your customers.

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