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Branding on Google Plus

Published April 9, 2014 at 7:44 am

It’s been a consistent trend over the last several years to leverage social media channels for marketing campaigns. Facebook and Twitter have long been popular platforms, and today marketers are turning to newer options like Instagram to use in campaigns. When Google Plus came onto the scene, it received criticism regarding the size of its user base, but recent research reveals that Google Plus posts actually provide better opportunities for engagement than some may have previously thought.

A recent study by Forrester Research found that people were engaging with the Google Plus posts of brands almost as much as they were engaging with brands’ Facebook posts. Does this mean that you should be leveraging Google Plus to reach your marketing goals?

Perhaps. With so many platforms available now, it’s important for marketers to be discerning when developing a social media presence. Any of the aforementioned platforms may work for you, but cultivating a strong presence and following on the channels that work the best can be more effective than being spread too thin over many channels. What channels does your target audience use the most? Part of the purpose of social media marketing is to find where people are hanging out online, and since Google Plus is proving to be a stronger channel for brand engagement, it may be worth considering.

It’s important to note that while a good online marketing strategy has the potential to reach a lot of people via social media channels, the benefits of traditional marketing cannot be overlooked. Consider the best way to reach your target audience, and the most effective method of doing so. This will allow you to build a sound strategy without investing unnecessary time into a channel that may not be appropriate for your marketing goals.

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