Current Events in Marketing
Fantasy football and your marketing strategy
Published November 3, 2014
Believe it or not, multiple companies have been using fantasy football as part of their marketing techniques. Forbes’s Marc Edelman recently reported on a special relationship between several well-known companies and fantasy sports. Edelman says that the partnerships represent a possible boon for these businesses, since they could connect them to their target demographic of “high income … Read more »
Is the new TV Facebook ad effective?
Published October 24, 2014
Facebook is promoting itself, specifically its mobile Messenger service, through a new commercial. It’s notable because it represents a nationwide attempt to get consumers focused on a particular aspect of its service, and because the Facebook logo isn’t necessarily visible. Following this model, other companies looking to engage users might think about this marketing strategy, one … Read more »
Facebook’s new ‘Audience Network’ launches
Published October 9, 2014
Marketers that have been using Facebook for their campaigns now have more options. The company has made its previously announced “Audience Network” feature available for use outside of the social network. Though it operates on the same principles, this “official” version of the ad platform allows small businesses to use a similar format in different settings on the web. Facebook … Read more »
Coca-cola brings back Surge!
Published September 23, 2014
Nostalgia can be powerful. Marketers know this, and as such, will sometimes create buzz by bringing back “retired” products for another round. The latest company to employ this tactic is Coca-Cola. According to Adweek, Coca-Cola is bringing back the citrus soda Surge, which has been off the market for more than a decade. But to achieve success with these types of efforts it is necessary … Read more »
Southwest expands and rebrands
Published September 17, 2014
As a brand builds on its success over time, there may come a time when it has plans for expansion. Brand expansion can be a big move for a company, and as such, requires careful consideration. Marketers must be strategic when developing ways to appeal to new audiences while retaining loyalty and satisfaction with the original customer base. A recent Adage article discusses the brand refresh that Southwest … Read more »
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