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Man shames YouTube star for parking fail in his own viral video
Published October 25, 2013
Parking your car in front of someone’s driveway is just plain rude. But parking your car in front of someone’s driveway and ranting to your 2.2 million YouTube subscribers about how said car was unnecessarily towed as a result of this decision? Well, that’s just asking for trouble. To be fair, internet star Joey Graceffa, who posts daily video blogs to a huge audience of viewers, … Read more »
‘Honest Slogans’ project dares brands to face some difficult truths
Published October 23, 2013
Can you imagine a world in which brands had truly honest slogans? Clif Dickens, a freelance graphic designer from Nashville, Tennessee, can. In fact, he has embarked on a project to do just that. Aptly titled “Honest Slogans,” Clif’s Tumblr features images of recognizable brands whose true values and services aren’t all accurately represented by traditional and web based marketing … Read more »
Apple tops the list of Best Global Brands in 2013
Published October 1, 2013
Apple wants you to “Think different.” Coca-Cola, as we’ve previously written, wants you to happily sigh “Ahhh” after taking a sip. So, which company has a more successful brand? According to recent research, it’s Apple. That’s right, after 13 years in the #1 spot on Interbrand’s list of Best Global Brands, Coca-Cola has finally been dethroned by Apple, … Read more »
What would Dickens and Darwin think of the current state of digital marketing?
Published September 25, 2013
Even Charles Dickens himself couldn’t predict the “best of times, worst of times” environment currently facing marketers. Digital techniques have swept through the marketing world and turned it on its head, leaving most in the industry thoroughly shaken up and still probably wondering exactly where they are and how they should function, given this new paradigm. Just look at the … Read more »
ANA: More companies opting for in-house marketing
Published September 5, 2013
For many years, if companies wanted to take advantage of direct marketing services, they had to connect with an outside agency. However, with the rise in technology, more businesses are searching for cost-effective ways to create their own unique advertising approaches. According to a recent survey by the Association of National Advertisers (ANA), 58 percent of companies now use in-house advertising. … Read more »
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