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Using nostalgia to market your brand
Published June 16, 2014
The importance of connecting with your audience is something that we have emphasized frequently on this blog. One of the keys to creating a successful campaign is to make it relatable. The more people you are able to reach, the greater the impact of your campaign. There are lots of ways for marketers to connect with an audience. In some cases, impressive attributes of a product or service hold a … Read more »
Take advantage of emotional appeal
Published June 12, 2014
One of the main goals of marketing is to reach customers and entice them to buy a product or take advantage of an offer. To accomplish this effectively, marketers need to not only know their target audiences, but how to capture their attention. The technical aspects of a product or service may be interesting, but customers making purchasing decisions aren’t necessarily thinking along these lines. … Read more »
Strengthen your brand by using humor
Published June 10, 2014
As we have previously discussed on this blog, marketing with a human touch can be beneficial in many types of campaigns, even if the industry is expectedly not typically associated with funny or emotionally moving content. Because every audience is human, marketers have to get creative to make campaigns that will appeal to the business-to-business industry. Just because a marketing campaign is targeted … Read more »
Turning information into insight
Published June 9, 2014
The goal of marketing is to determine what people want and devise a way to provide them with it. With the availability of data, it has become easier for marketers to learn about target audiences and create campaigns that will appeal to them. But a lot of this success will depend on how data is interpreted. A recent Forbes article discusses the point that data has the power to transform many different … Read more »
Quality Wins Over Quantity
Published June 6, 2014
Every marketer wants to make sure the efforts of their campaigns are as effective as possible. The ability to reach a target audience is a factor in this equation, and for many marketers who work on social media campaigns, the ability to drive results organically is a goal. It is commonly known that Facebook’s organic reach has been on the decline. However, this isn’t necessarily bad news … Read more »
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