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Direct marketing budgets are increasing
Published May 7, 2014
Marketing is all about reaching an audience to deliver a message about a product or service. By using a variety of strategies, marketers can tailor their efforts to create the most effective mix to reach customers. The Direct Marketing Association predicts that by 2016, direct marketing budgets will increase to $196 billion. Although some might think that digital strategies involving social media … Read more »
Millennials still value offline engagement
Published April 22, 2014
The best way to market to Millennials has been an often-hyped subject in the marketing world. Information from studies has been revealing that Millennials have not forsaken more traditional communication methods like in-person communication or communication via telephone, contrary to popular belief. If the generation that is most touted as being digitally-inclined really is who so many marketers seem … Read more »
Print Marketing is still relevant
Published April 14, 2014
As digital devices and wireless mobile technology allow more people to take advantage of online shopping opportunities, it’s important to have a presence in the digital space. While e-commerce has certainly shown no signs of slowing down, traditional marketing is still a relevant and effective way to reach out to customers. Perhaps it should come as no surprise that e-commerce sites recognize … Read more »
Branding on Google Plus
Published April 9, 2014
It’s been a consistent trend over the last several years to leverage social media channels for marketing campaigns. Facebook and Twitter have long been popular platforms, and today marketers are turning to newer options like Instagram to use in campaigns. When Google Plus came onto the scene, it received criticism regarding the size of its user base, but recent research reveals that Google Plus … Read more »
Branding on Instagram
Published April 8, 2014
It’s been said that a picture is worth a thousand words. For this reason, brands have been turning to Instagram ads to extend their reach. In today’s ever-changing landscape of social media platforms, marketers are constantly striving to come up with ways to connect with Millennials. Some brands are looking beyond Facebook and Twitter to accomplish this. The photo-sharing social network, … Read more »
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