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Do you have your customer’s permission?

Published January 22, 2015 at 8:30 am

Many people love getting email, but not if it’s from someone they don’t know.

To get the most out of your email marketing campaign, your business should absolutely look for ways to add to the list of contacts. However, recipients are more likely to read and respond if they’ve already signed up for the messages and told you they want to receive these emails.

That’s a tip that comes from a recent Forbes article, where Syed Balkhi said that it’s worth the time and trouble to make sure you have permission before emailing someone. Instead, companies should make it easy for individuals to declare whether or not they want to be on your mailing list with direct marketing campaigns.

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