How the new facebook changes should affect your content strategy

Published October 2, 2014 at 7:06 am

If you’ve been using social media as part of your marketing strategy for some time, you might recall a time when brands tried to increase the number of likes on their posts by simply asking.

Today, many consider this practice “spammy,” and it is generally frowned upon. Since Facebook itself is among those that do not approve of asking for likes, it has made this sentiment an official part of its news feed algorithm.

If you are running a business page on Facebook, asking for likes could now result in your content becoming less visible on the site, due to changes to the algorithm. Another recent change is that if your brand is posting the same content repeatedly, you could face the risk of losing visibility as well.

As Business2Community notes, misleading links are another way that brands can expect to be penalized with the new changes.

So, how should you be presenting your brand’s content on Facebook?

“The best way to get your content seen on Facebook is going to be about offering your audience fresh, relevant, high quality original content. The more fresh and original the content you post, the better your audience retention and engagement will be,” writes Shelly Kramer for Business2Community.

As this blog has discussed previously, customers continue to value brands that have a personality and acknowledge the human aspect of their marketing interactions. Staying current with best practices like the ones described above can help brands foster stronger customer relationships.

When distributing a campaign across multiple channels, it’s best practice to stay on top of the latest developments in marketing. Automated marketing software helps marketers distribute campaigns to a large audience while maintaining high levels of personalization.