Marketing Automation

Whether out and about or from the comfort of their own homes, customers are engaging with brands. With so many people using mobile devices, there are lots of opportunities for marketers to reach audiences on many channels. Customers are interacting with brands more than ever, making it essential to reach them through digital and print methods.

Reaching customers in as many ways as possible is ideal, but the reality is that it involves a lot of time and resources. Automated marketing software provides a solution to this issue by helping brands increase awareness while also maximizing the efficiency of their marketing efforts.

Marketing often involves repetitive tasks, but one of the benefits of automated software is that it allows these processes to be optimized, freeing up more time for you and your team to focus on other aspects of the campaign. With AdSoft Direct’s local marketing automation in the cloud, you can deliver custom marketing collateral that is timely and in line with your brand’s messaging, allowing you to create relatable materials that make an impression and create the kind of connection that entices customers to make a purchase.

Personalized, local marketing automation

Customers in different regions of the country may have different preferences and concerns, and as such, marketing materials that have been tailored to their specific concerns will carry a greater impact than generic messaging. At the local level, customers prefer a personalized touch that fosters a sense of connection.

The power of an emotional connection should not be underestimated. The more a brand is able to create a connection with a customer, the better the chances that they will make a purchase and be open to building a relationship.

Customization is the key to making this connection possible. Generic, corporate-sounding messages may turn customers off. But when messaging has a higher level of personalization, customers won’t be able to tell that it’s automated. Personalized marketing materials offer brands the opportunity to reach customers with messages that are tailored to them and appeal to their specific needs.

The ability to coordinate marketing efforts is essential for companies with locations across multiple regions. With local marketing automated in the cloud, organizations with numerous locations can be sure their efforts are timed accordingly and that all departments are on the same page, without having to break the bank to acquire additional resources. Automated marketing software enables brands to have the control they need to add personalized touches to each aspect of their campaigns.

Increased efficiency and customer confidence

In today’s world of instant communication and information overload, it can be difficult to stand out from the crowd. But standing out is exactly what is necessary if a company is to maintain a competitive edge.

Brands in the U.S. spend over $190 billion every year on email marketing, direct mail and local search in an effort to reach their target audience. These processes can be streamlined through automated marketing campaigns to create a more efficient system that saves your marketing teams time and money.

Automated software puts you in control of your outreach efforts, giving you and your sales teams, franchises, partners and offices located throughout the country the capabilities to customize campaigns as needed. Your teams are able to coordinate all marketing efforts, whether digital or print. This means that your email marketing campaigns, letters, postcards, fliers, social media, and more can be managed in a coordinated way that will help instill confidence in your customers and build your brand’s reputation.

The competitive advantage created by software means that you can maximize your ROI and reduce the chances of human error. Additionally, with AdSoft Direct, campaigns can be deployed quickly. Real-time performance reporting allows you to monitor how well they are doing so you can make adjustments as needed.

 

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