Product Overview

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AdSoft Direct provides local marketing automation in the cloud for organizations that have geographically-dispersed retail locations, offices, agents, and partners across the country while maintaining brand and legal compliance. With self-service marketing centers, the leading digital marketing platforms and a national network of pre-screened fulfillment facilities, brands can flawlessly coordinate local marketing campaign delivery with a personalized touch.

Are you wondering how it all works? Here’s how…

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Click here to download the Local Marketing Automation Infographic by AdSoft Direct

Self-Service, Local Marketing Automation Software for the Enterprise

With AdSoft Direct’s best-in-class software solution, your distributed team will be able to deliver local marketing campaigns from coast to coast. Personalize every marketing piece and fine-tune the messaging and imagery to fit the expectations of local audiences. Brands are able to retain control over the creative template, styling, brand messaging and imagery, and enjoy 360-degree reporting for every campaign. All without the concern of having team members, assorted contractors and local vendors compromise your brand as they try to execute decentralized marketing on their own.

And the results show that personalized, local marketing automation just plain works better.

A branded marketing center from AdSoft Direct is a win-win scenario for everybody involved and organizations of any size.

The AdSoft Direct suite includes:

Multi-Channel Marketing

AdSoft Direct specializes in a multi-channel, personalized approach to marketing. If you want to be successful in your marketing efforts, you have to focus on all mediums – print, email, social media, and promotional items, all with consistent … Read more »

Marketing Centers

Private-label, local marketing centers help fast-growing brands with geographically-dispersed locations and sales agents to create and deliver customized marketing campaigns to niche audiences. AdSoft Direct is deployed in the cloud as Software-as-a-Service, … Read more »

Campaign Execution

The ideal manager of a marketing campaign exhibits these qualities: military-level discipline, round-the-clock organization, an unwavering attention to even the most granular details, a willingness to adapt on-the-fly and savvy communication abilities. As … Read more »

Brand Asset Manager

Create your marketing center and build a library of pre-designed, pre-tested, and pre-approved marketing collateral, email, social, and direct mail campaign templates featuring your brand’s styling, campaign-specific artwork, co-branding, and define … Read more »

Contact List Manager

Two of the metrics most important to marketers—response rate and return on investment—are at their highest when the medium transmitting the message is mail, both of the direct and electronic variety. The 2012 Direct Marketing Association annual response … Read more »

Enterprise Reporting

All marketing campaigns are fraught with pitfalls, but in particular are those that are expected to thrive under the weight of multiple mediums (direct mail, email, social media and more), in several locations and under the direction of geographically … Read more »

End User Customization

The evolution of technology has allowed self-service and do-it-yourself to sweep through most aspects of society, including the business world. For companies with geographically dispersed entities, there’s tremendous efficiency in being able to … Read more »

National Vendor Network

The most overwhelming part of any multi-faceted, geographically dispersed marketing campaign—even one that operates through automation—is meeting all the logistical challenges that will inevitably arise. There are simply too many moving parts, and … Read more »