Management Team
AdSoft Direct's management team brings a strong and diverse mix of expert experience to every strategic meeting and business challenge. It's passionate people that drive the business to succeed and create The AdSoft Way, a corporate culture where everyone's ideas are valued and integrated into the daily workflow to make the business even better at functioning and servicing its customers. Here's more information on just a few of the key members of Team AdSoft:
Jim Lidestri 
Chief Executive Officer
Jim is AdSoft Direct's Chief Executive Officer. Previously, Jim was President and Chief Executive Officer of Interliant, Inc. (NASDAQ: INIT), one of the industry’s first application service providers (ASP) for providing business applications on an Internet platform. He led the company from startup to annual revenues of $100M. Jim also led two major public financings – an $80 million IPO and a $175 million convertible debt offering. He also closed strategic investments from Microsoft Corp., Dell Corp., Network Solutions Inc., and BMC Software. Prior to Interliant, Jim held executive positions at IBM Corporation and Sprint Corporation.
Jim has been a guest on CNBC and was selected by Computer Reseller News Magazine in 1999 to be one of their Top 25 Leaders of the New Millennium. He holds a Bachelor of Science degree in computer science from Rensselaer Polytechnic Institute and a Master of Business Administration degree from New York University.
Chris Miller 
President
Chris is the Founder of AdSoft Direct, Inc. and serves as the company’s President. Chris is responsible for closing all of AdSoft’s customer accounts, as well as designing, architecting and programming AdSoft Direct's Campaign Management System®. Previously, Chris was the founder of Criterion Networks, where he managed over 30 customers including major projects for Fortune 500 companies. He has over 10 years experience in Internet application development.
Chris earned his B.S. in Business Administration with an emphasis in International Management from California Polytechnic State University in San Luis Obispo and also holds a Minor in Social Psychology. He sat on the University’s Business Council and served as a member of the local Chamber of Commerce’s Technology Advisory Committee (TAC). Chris also helped develop the University’s student entrepreneurship program as head of Cal Poly’s Entrepreneurship Club.
Learn more about Chris Miller and gain valuable expert marketing knowledge by visiting his blog at:
http://www.chrismilleronmarketing.com
Wes Garlatz
Vice President, Creative Services
Wes has been with AdSoft Direct, Inc. since its inception and has been a key collaborator in the development of the company’s Campaign Management System® as well as the establishment of AdSoft Direct’s production workflow. His day to day responsibilities include interacting with medium-to-large sized enterprise customers on production, design and enhancement features as well as the continuing development of new company technologies.
Prior to joining AdSoft Direct, Inc., Mr. Garlatz founded OHD Creative Media, a successful Graphic Design company in Costa Mesa, CA, which he operated for nine years until joining the AdSoft Direct team. At OHD, he conceptualized, designed and produced national direct mail campaigns for many major corporations in the finance, apparel and food service industries, including Washington Mutual, Inc., Gotcha Sportswear and Hansen’s Beverage Company. Mr. Garlatz is a graduate of the Computer Graphics program at the University of California, Irvine.
Aaron Goens
Vice President, Operations
Aaron joined AdSoft Direct in March 2007 as VP of Operations, where he manages all print vendor relationships, quality control practices and oversees the production of each AdSoft order.
Previously, Aaron managed the Digital Print department for Fulfillment Corporation of America. He also created the data management and online business order processes, and batch production procedures to improve print and mailing efficiencies.
Aaron also worked as a marketing coordinator for PC Club, a regional retailer with numerous locations around the Los Angeles area.