Recent Announcements
Mar 01, 2010
AdSoft Direct brings on seasoned C.E.O. to direct business expansion
New York, NY, March 01, 2008 -- AdSoft Direct is proud to announce the appointment of Jim Lidestri as its C.E.O. to help direct the company's expansion.
Jim Lidestri brings seasoned experience in leading a new economy business from startup through IPO. To learn more about his background, visit the Management Team page.
Jim's initial months will be spent assessing the business and its operations from top to bottom, reviewing the company's business plan and financial projections, formulating new strategies for growth, assisting with new business development, and seeking out potential investors to fund the company's growth.
If you are an individual or organization that is exploring investment opportunities and would like to learn more about AdSoft Direct, our team, and our technology then don't hesitate to contact us to request a business summary or complete plan.
Mar 01, 2010
AdSoft explores outside financing to drive business growth.
New York, NY, June 05, 2008 -- AdSoft Direct has officially commenced its search for outside financing.
If you are an individual or organization that would like to learn more about AdSoft Direct, our team, and our technology then don't hesitate to contact us to request a business summary or complete plan.
Jun 06, 2008
AdSoft Direct launches new web site.
Danville, CA, June 06, 2008 -- AdSoft Direct has launched its new corporate web site featuring more detailed company and solutions information and tighter integration with its flagship Marketing Campaign Management System (CMS) version 4.0.
The web site also features an SEO-friendly URL structure and an enterprise content management system enabling AdSoft to better manage and expand its site content and knowledge base as the business grows.
Jun 02, 2008
Marketing Management System (MMS) version 4.0 released - featuring automated campaign scheduling.
Danville, CA, June 02, 2008 -- AdSoft Direct is proud to announce the release of Marketing Management System (MMS) Version 4.0.
The second major upgrade this year, this release offers an enhanced user-interface and more streamlined ordering, built-in support for local Money Mailer inserts, and the automated scheduling of campaigns at any point up to twelve months in the future.
Improvements were also made on the user-supplied image functionality to allow for saved signature images and logos within user profiles.
Seamless e-mail marketing integration is also now available and being rolled out to existing customers along with the support for mailing address list purchasing prior to an outbound direct mail campaign.
Jan 07, 2008
AdSoft Direct releases MMS version 3.0 - featuring support for corporate allowances
Danville, CA, June 07, 2008 -- AdSoft Direct is pleased to announce the release of Marketing Management System (MMS) version 3.0, featuring support for corporate allowance/co-op marketing dollars in conjunction with online credit card billing.
AdSoft Direct spent months sorting through and analyzing user feedback to make significant user-interface enhancements throughout its entire system. The end result is a faster, friendlier user experience that makes executing and tracking your marketing campaigns easier than ever.
The new allowance billing system enables organizations and corporate marketing departments to allocate individual hard dollar budgets to each user. Once a user has exhausted his/her personal marketing budget for the given period, they can use a personal credit card to purchase additional marketing services.
The user profile page has been reformatted to a friendly, tabbed interface that only displays the information you want to see at any given time.
To learn more about the AdSoft Direct Marketing Management System (MMS) visit our Solutions page.