Marketing Management System (MMS) - Features and Benefits
Marketing Management System - it's more than software.
Marketing Management System (MMS) is much more than a piece of software. It's a specific approach to marketing as an intelligent business process. A platform that changes with the times. And a standard of flawless execution and quality assurance in marketing and branding. It's The AdSoft Direct Way.
When you implement MMS as an extension of your marketing department, AdSoft Direct handles the heavy lifting in standardizing your marketing process, selecting the right certified vendors that adhere to strict fulfillment protocols, and executing the delivery of your marketing programs. All of this let's you spend more time working on "the next big thing" and less time worrying about the tedious, day-to-day execution of your marketing programs.
Best of all, AdSoft Direct stays completely invisible throughout your entire marketing process to keep your brand, your people, and your culture in front.
This latest Marketing Management System offering represents the first turnkey realization of an approach to marketing that can be standardized and managed at the brand level yet flawlessly personalized and executed at the local level. A network of certified facilities following a coordinated fulfillment process to ensure the right program hits the right audience at the right time with the best possible quality and at the best possible price.
AdSoft Direct's MMS - Features and benefits for the enterprise/corporate marketing department:
- A secure, private-label marketing center
- Online personalization and ordering of digital print/direct mail, e-mail, stationery items, promotional items and gift items - including user-supplied photos, logos, signatures, and messaging
- Customize the order/artwork approval workflow to fit the business
- No expensive pre-printing or outdated artwork inventory. All printing is on-demand and available in minimum order quantities as low as 25 or even one (e.g. a birthday card)
- AdSoft Direct's certified network of independent production facilities ensures consistent quality and execution
- Automated order routing to the nearest facility speeds delivery time and minimizes postage/shipping costs
- Access to AdSoft’s 18-point vendor certification process, preferred pricing, and fast turnaround time
- The ability to:
- execute direct mail postcards and enveloped letter campaigns
- execute e-mail campaigns
- order personalized printed sales collateral, promotional items, and stationery
- buy demographic-targeted prospect mailing lists
- initiate add-on or stand-alone voice broadcast campaigns to supplement your direct mailings
- design, proof, and deliver e-mail marketing campaigns from pre-approved design templates
- store digital materials for convenient download by your outside sales team
- Integrate existing vendors into AdSoft’s marketing system and process
- Free data hygiene services include duplicate address removal, address delivery verification, and U.S.P.S. national change of address updating
- Execute multi-channel marketing campaigns to increase response. Coordinate direct mail, voice message broadcasting, rich-media e-mails, response tracking, and inbound lead management through a call center
- Ad hoc reporting with export to Excel
- Support for complex billing situations and multiple cost centers
- 24x7 support and call center - trained to respond as your in-house marketing department
- Utilize AdSoft’s API for single-sign-on, automated ordering, CRM integration, etc.
AdSoft Direct's MMS - Specific features and benefits for end users:
- Browse, personalize, and order corporate-approved marketing materials and campaigns
- Maintain a secure personal profile containing name and contact information, personal portrait photo, logo, and scanned signature
- Contact information is auto-formatted onto marketing materials according to corporate guidelines.
- Free data hygiene services include duplicate address removal, address delivery verification, and U.S.P.S. national change of address updating
- Save mailing lists online for future re-use or export into a CRM
- Only pay for what is needed - order in low quantities as low as 25 or even one (e.g. a birthday card)
- Keep track of corporate allowances/budgets and pay additional expenses with a credit card
- Engage in co-brand marketing with "co-brand buddies" - connect with anyone on the MMS platform
- Schedule print orders and marketing campaigns up to 12 months in advance with an online calendar featuring incremental billing and Danger Dates to help schedule the most effective marketing program
- Save common orders or partial orders online and then come back in to re-order or complete the order
- Upload and edit images associated with your profile
- Track and manage marketing orders and receive order confirmations and updates via e-mail
- Ad hoc reporting with export to Excel
To learn more about AdSoft Direct and its Marketing Management System or to get started energizing your company's marketing, please reach out to us via our Contact Us page.