Entrepreneur Nick Unsworth has written about this aspect of successful online marketing in a book co-authored by Valerie Shoopman of Facebook. According to an excerpt summarized on Forbes, Unsworth and Shoopman both believe in using social media to “zero in” on the best possible consumers for your brand.

It might seem like the best strategy is a wide net, but the web makes it easier to find just those people who will take your brand seriously.

For more ideas on how to find and convert those dedicated fans, check back at this blog often. Thanks for watching!