Local Marketing

Marketers may have had to cut back their budgets in recent years, but that doesn’t mean that personalized local campaigns are impossible. National brands have marketing centers located all across the country. These companies need a synchronized way to implement their efforts that enables them to deliver materials that appeal to the specific audiences in each region, but as marketing departments know, this can be a tall order to fill.

Coordinating these types of efforts can be time consuming, not to mention costly. There are more than 1.1 million retail locations in the United States. These locations have 715 thousand parent brands. With multiple audiences to appeal to, marketers at these companies need a way to reach their markets in a timely fashion while appealing to the specific needs of each.

You might think it takes a bigger budget to implement a thorough and successful local marketing campaign, but this isn’t necessarily the case. With AdSoft Direct software, you can easily automate your campaigns to ensure they are deployed across all of your regions, without having to incur excessive costs in the process.

Local audiences have their own expectations

Local audiences may be less likely to be enticed by impersonal, generic-sounding corporate messaging. They value a touch of personalization that appeals to their unique tastes, and with AdSoft Direct, it’s easy to control what’s being said, to whom and where. Our software allows you to create finely-tuned campaigns to appeal to specific audiences in multiple regions. This way you are able to synchronize your efforts, meet your audience’s expectations and earn their trust.

When deploying campaigns across many regions, it is essential to make sure that all of your efforts are consistent with your brand’s message, in addition to maintaining legal compliance. AdSoft Direct offers automated marketing solutions to streamline your outreach, making it possible for your local sales teams to make stronger connections with customers of varying tastes and needs.

A successful strategy requires all of your teams to be on the same page. AdSoft Direct makes it possible for all members of your team to connect, putting control in the hands of the end user, no matter where they are based. With marketing centers located in different regions, it’s essential that they can access the same platform. AdSoft Direct is deployed in the cloud, making it easy for departments to use the software tools they need, whenever they need them.

Consistency builds your reputation

For your efforts to truly be successful, they must also be consistent. If your website doesn’t match up with what you’re saying in your brochures and postcards, you could have a problem on your hands. The consistency and quality of your messaging says a lot about your brand’s reputation, so it’s important to ensure that it’s represented in a positive light.

The more ways you can find to reach out to your customers, the better your results will be. There are lots of channels available today, but to have the broadest impact, you should be taking advantage of all of them. This could mean creating an email marketing campaign in addition to a print campaign and pushing your efforts out on social media. With so many options available, it can be difficult to coordinate these efforts between all of your departments and ensure the message is matching up across every channel.

You can take the overarching campaign and customize it for local use with AdSoft Direct’s templates. These platforms, combined with our national network of certified facilities make it possible to take control of your marketing campaigns and distribute whatever materials you want. Having access to pre-designed, pre-tested, pre-approved marketing collateral and campaign automation makes it easy for marketing offices, partners, stores, sales agents and anyone else that needs to access the software to easily do so from their location because it is deployed in the cloud.

If you’re not taking advantage of all channels available to you, you might be limiting the impact of your efforts. When you are consistent with your brand messaging and marketing efforts, your customers will take you seriously, and the uptick in sales will prove it.

 

Get in touch and let’s see if we can work together: