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Activate local customers with personalized marketing campaigns

adsoft_direct_local_marketing_automation_specialization The less distance between a consumer and a company, the more likely a transaction will occur. Businesses need to convincingly speak the same language as their customers, or these marketing campaigns won’t have much staying power. Consumers are simply more discerning at the local level. It’s this personalized touch, without corporate whitewashing that glosses over the local nuances that they expect from brands, that customers prefer.

A sizable majority of consumers—85 percent—revealed in a 2012 rbb Public Relations survey that it is either important or very important that they do business with companies for which they have strong emotions, particularly those in the health care (76 percent), banking (63 percent), professional services (62 percent), insurance (55 percent) and automotive (52 percent).

And these customers are willing to provide regular business—about one in five respondents said they’d pay up to 50 percent more for products and services from companies with which they feel an emotional connection.

Brands simply cannot create strong emotional ties with customers if they don’t customize their marketing campaigns. Robotic, cut-and-paste campaigns, without a customized, local angle aren’t going to be as effective. Our own research backs this up – the AdSoft Direct solution has provided a 17 percent year-over-year increase in business to our clients. If businesses sacrifice localized marketing campaigns in the name of efficiency and cost savings, they risk losing existing customers and not acquiring new ones.

Your competitors have probably already capitalized on the promise of local marketing campaigns. Forbes predicted in 2013 that “national brands with multiple locations or franchises will increasingly go local” as decision makers shift funding away from corporate branding and toward these localized efforts.

Don’t ignore this opportunity to maximize your ROI. Put AdSoft Direct to work for your business and gain a competitive advantage.


Get in touch with us to learn more:

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Self-Service, Local Marketing Automation

Every one who sells, services, or promotes your brand whether across the country or across the globe is a brand ambassador. Our marketing software sits in the cloud helping to execute and manage their local direct mail and email campaigns, collateral printing, microsites with SEO and landing pages, and social media posts without ever compromising your brand. And provides all the enterprise reporting you’ll ever need. AdSoft Direct creates marketing centers that drive new business, improve customer loyalty, and connect you with the most important part of your business: your customers.

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AdSoft Direct, Inc.
740 Tunbridge Road
Danville, CA 94526
(888) 3-ADSOFT
(888) 323-7638