All marketing campaigns are fraught with pitfalls, but in particular are those that are expected to thrive under the weight of multiple mediums (direct mail, email, social media and more), in several locations and under the direction of geographically dispersed managers.
It can be an overwhelming task for local sales teams to flawlessly executive their own customized segment of a campaign, and the list of mistakes that can rack up could go on forever. Campaigns could:
- Contain mistakes or misstatements
- Offend segments of your audience
- Deviate from corporate and legal standards.
In the eyes of your target customers, your brand reputation could sustain damage that will take years to repair. And every misstep, whether it stems from a campaign being rooted in poor research or from those in charge being slow to react to shifting market dynamics, will create an unnecessary draw on your resources.
AdSoft Direct relieves the stress and labor of manually organizing many campaigns at once while reining in locations across the country and empowering them to personalize and deliver their own unique messages to customers. Never before has complete oversight of marketing campaigns been so close to the fingertips of those who are ultimately responsible for the success of these efforts.
With AdSoft Direct, the execution and oversight of marketing campaigns has never been easier.
The power of marketing campaign analysis
When certain aspects of a marketing campaign are producing high returns, resources should be channeled in that direction to maximize the returns of the entire effort. Conversely, continuing to invest in less fruitful components of a campaign is a proposition that no executive should entertain. Resources need to be funneled away from these efforts as the entire campaign strategy pivots.
AdSoft Direct provides marketing executives with real-time, 360-degree visibility into the aspects of a marketing campaign that matter the most, ensuring that campaigns achieve maximum ROI. Corporate marketing departments will regain complete marketing budget controls and reporting across their entire organization.
Because of AdSoft Direct’s advanced campaign monitoring functionality, executives and regional sales managers can generate custom reports to see what campaigns are happening in their region. By having access to vital campaign information, such as which products are being ordered by local sales teams, corporate marketing departments will be better equipped to adjust with the shifting demands of campaigns.
AdSoft Direct is designed to ensure that the right people in your organization have access to only the information they need to know. Through tiered user groups, approval workflow and user allowances, you’ll be able to get customize campaign oversight just as you personalize the campaigns themselves.
Corporate marketing departments will be able to:
- Assign individual budgets
- Configure co-op payments
- Set up order approval workflows to marketing and legal personnel
- Track outside expenses, including travel, meals and entertainment, magazine/radio/TV campaigns, and industry event attendance fees.
AdSoft Direct streamlines management of marketing campaigns
Marketing is both an art and a science. And to do it right requires tremendous talent, effort, and a coordinated, multi-faceted approach. Unfortunately, up until now businesses have relied on complex and tedious manual processes and numerous vendors to deliver a well-rounded marketing strategy.
AdSoft Direct is bringing revolutionary change to the marketing industry.