Private-label, local marketing centers help fast-growing brands with geographically-dispersed locations and sales agents to create and deliver customized marketing campaigns to niche audiences. AdSoft Direct is deployed in the cloud as Software-as-a-Service, with API access, allowing for quick deployment, 24/7 execution, corporate oversight and real-time performance reporting.
For advertisers that have doubled-down on marketing campaigns over the last five years* as they compete for new customers AdSoft Direct provides a local marketing automation suite that can be quickly rolled out across an enterprise and provide an instant competitive advantage in local markets.
Local marketing automation that remains invisible to your customers
AdSoft Direct’s benefits to your business should be immediately apparent.
Even if your entire marketing department is managed by a handful of people, AdSoft Direct can help your team operate like a Fortune 500 powerhouse. Customers will assume that any business that is able to effectively run a coast-to-coast marketing campaign must have the resources to continually innovate and solve their problems with whatever products and services they provide.
They’ll take you more seriously and be confident in your services, which means they’ll be more likely to remain repeat customers.
And best of all, because AdSoft Direct remains transparent throughout the entire marketing process, your brand, your employees, and your culture will remain front and center in the eyes of your customer base. Particularly in today’s globalized business environment, there are fewer commodities more valuable than brand reputation, which can take decades to build and a fraction of that time to be eroded away.
Why do marketers continually choose AdSoft Direct?
AdSoft Direct’s value to your company is rooted in the fact that we are, first and foremost, a software company. Because of our in-house technical knowledge, we are well-equipped to answer the challenges presented to us by marketers. We can develop best-in-class, customized marketing solutions for you, whereas other IT companies, agencies, and printers struggle to address the concerns of demanding marketing departments.
Our ability to speak both languages is what our customers find most valuable.
Marketing professionals chose their profession in the first place because of their inherent creative energy—they don’t want their day-to-day schedules to include the rote tasks that are required to plan and execute campaigns.
AdSoft Direct helps marketers channel their creativity toward where it will provide the most value. Let us manage the bulk of your promotional efforts through our highly customizable, intuitive local marketing automation software.
* 2012 CMO Marketing Survey: Marketing spending may have climbed slowly by 0.5 percent and 1.1 percent in February and August of 2009, but then it took off with increases of 5.9 percent, 9.2 percent, 6.7 percent, 9.1 percent and 8.1 percent across the five survey periods and four years that followed.