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August 2013

The importance of creativity: Lessons from tacos and film projects

Published August 22, 2013

  What do tacos and 48-hour film projects have in common? More than you might think, as lessons in creating successful and unique advertising campaigns can be drawn from each. Heather Hansen wrote a Forbes contribution piece on her experience at the 48-Hour Film Project that took place in Denver last weekend. She said that it taught her some important lessons about how success can be found Read more »

Coke gets customers to say ‘Ahh’ with its digital marketing approach

Published August 21, 2013

Coca-Cola is a world-renowned company, with a recognizable logo and already-famous advertising campaigns for its product—polar bears and Santa Claus anyone? Those are both older, classic campaigns though. Coke recently decided that to stay current and meet the needs of its younger customer base, it needed to tweak its marketing strategies. About six months ago, the soda company created its Read more »

Despite controversial ad, Cheerios sticks to its marketing approach

Published August 20, 2013

Early in the summer, Cheerios made headlines for all the wrong reasons. A seemingly innocent advertisement caused customers across the nation to speak out—some were for the commercial, others were against it. The commercial in question showed an interracial married couple and their child eating breakfast. Camille Gibson, vice-president of marketing for Cheerios, explained to the Associated Press Read more »

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