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October 2014


Banner ads in 2014

Published October 28, 2014

One of the most well-known forms of online marketing is the banner ad. Even as other tools have emerged to help companies reach their targets, the banner ad has persisted, a long-standing internet presence familiar to most users of a certain age. A recent piece for Fast Company illustrates the history of this ad, which dates back to a promotion for AT&T that appeared on Wired Magazine’s Read more »


How the new ‘Inbox by Gmail’ will affect your email marketing

Published October 27, 2014

Marketers should always be aware of the changes made to email management tools, because this affects how customers respond to email marketing campaign execution. One recent change that falls into this category is Google’s new “Inbox by Gmail” feature, a variation on its typical Gmail functions. Though only a select number of people have access to it at the moment, it’s received Read more »


Is the new TV Facebook ad effective?

Published October 24, 2014

Facebook is promoting itself, specifically its mobile Messenger service, through a new commercial. It’s notable because it represents a nationwide attempt to get consumers focused on a particular aspect of its service, and because the Facebook logo isn’t necessarily visible. Following this model, other companies looking to engage users might think about this marketing strategy, one Read more »


Whole Foods launches first ad campaign

Published October 23, 2014

New ad campaigns always have the potential to start a conversation, and they’re especially noteworthy when your business has avoided using one in the past. Popular grocery store Whole Foods has begun a new marketing initiative to focus on the brand’s core values and drive home the message of natural and healthy living. These themes have always been a part of the company, but now are coming Read more »


If it isn’t broke, don’t fix it: Tried and true direct marketing tips

Published October 22, 2014

While your company should always be aware of new marketing opportunities, that doesn’t mean you have to abandoned the old way of doing business entirely. Some older approaches to direct mail marketing can, with a little tweaking, still lead to a high number of responses and a valuable return. The same basic ideas can affect your direct mail software campaigns and make them simpler and more effective. Writing Read more »

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