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September 2013

Come together: Petco seeks to unite humans and their animals

Published September 6, 2013

A dog might be a man’s best friend, but how can an owner truly show his gratitude? Petco has often wanted to help answer that question, and for years the pet food and accessory store has become known as “the place that pets go.” But, with a new $15 million advertising campaign, Petco wants to become much more than that. Petco’s marketing team created a commercial called Read more »

ANA: More companies opting for in-house marketing

Published September 5, 2013

For many years, if companies wanted to take advantage of direct marketing services, they had to connect with an outside agency. However, with the rise in technology, more businesses are searching for cost-effective ways to create their own unique advertising approaches. According to a recent survey by the Association of National Advertisers (ANA), 58 percent of companies now use in-house advertising. Read more »

Report: One-fifth of customers use ad-blocking software

Published September 4, 2013

Online advertising is hardly a new concept, but businesses must be smart about their approach. With technology evolving, customers can not only surf the web on numerous devices, but they can also prevent online ads from even displaying. If companies are not careful, this could cost them thousands of dollars in revenue, according to recent research. PageFair, a company that tracks the extent of ad-blocking, Read more »

Heineken ‘drops’ customers into immersive ad campaign

Published September 3, 2013

Direct marketing services are essential to companies of all sizes. With more customers using mobile technology and the internet on a daily basis, organizations need to consider those outlets when creating strong advertising campaigns. This blog discussed last week how companies can benefit from getting customers more directly involved, by asking them to see themselves using a product or service. Heineken Read more »

Reynolds American back on the airwaves, but where is Joe Camel?

Published September 2, 2013

Even with new technology available, companies still must keep their target audience—and their needs—in mind. The right localized marketing approach can vary from one business to the next, and the types of ads, along with their overarching message, could impact customer trends. For example, Reynolds American is the second-largest tobacco company in the United States—it produces Camel cigarettes—and Read more »

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