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March 2014

Olive Garden debuts new logo, stocks fall

Published March 17, 2014

Major changes to a brand need to be monitored so that companies can know for sure whether or not they are effective, because sometimes they can have a direct effect on the company’s financial standing. TIME magazine recently made an interesting observation along these lines: not only has Olive Garden recently changed its logo, but its stock dropped by 5 percent on the same day. Correlation may Read more »

Hoverboard hoax; a success or waste of time?

Published March 14, 2014

In recent years, the 1980’s time travel adventure/comedy film series Back to the Future has gone from being just a fondly remembered trilogy to a widely recognized classic of American popular cinema. It’s not surprising that this would lead to a growth in advertising drawing on the nostalgia of fans and the love of the “geek community.” But Slate writer Will Oremus was disappointed Read more »

Travolta Oscar mistake goes viral

Published March 13, 2014

Marketing tools allow brands to take advantage of current developments in lightning-fast ways, including mistakes. And it doesn’t even have to be your mistake for you to profit off of the resulting trends. One example is the instantly infamous mispronunciation made by actor John Travolta while introducing a musical number at the recent Academy Awards ceremony. When Travolta, surrounded by bright Read more »

HTC M8 Leak – Bad or Good News?

Published March 12, 2014

Timing, they say, is everything. Video appears regularly on the internet to herald the coming of some new product or major company launch. But has commented on the most recent unveiling of an over 12 minute video that the blog calls “a perfect example of how not to leak a phone to the Internet.” This review, filmed on what appears to be the user’s bed, depicts the different Read more »

McDonalds joins in on Snapchat frenzy

Published March 11, 2014

Marketing is all about making a lasting impression. Sometimes to do that, you have to provide a fleeting image. McDonald’s is hoping that this formula will work for them, becoming the latest company to jump feet-first into the Snapchat frenzy. The service, which allows users to exchange temporary pictures or videos with friends, boasts over 30 million active users. Using the tried-and-true Read more »

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