June 2014
How to create your instagram campaign [VIDEO]
Published June 24, 2014
People often say “a picture is worth 1,000 words,” and when it comes to marketing, this phrase couldn’t be more true. With the rise in popularity of social photo-sharing network Instagram, you can use this idea to create an engaging photo campaign for your brand. Photos present a great opportunity to attract attention and give your audience a look at a more personal side of your brand. So, … Read more »
Using Music to create effective campaigns
Published June 23, 2014
Millennials are a hot topic in marketing. Finding the most effective ways to connect with this significant audience is a priority for many marketers. As we have discussed previously, emotional connection can make for impactful campaign marketing. When it comes to marketing to Millennials, music can be powerful. Many kinds of brands have found ways to incorporate music into their marketing efforts. … Read more »
Data is important, but creativity and intuition still matter
Published June 20, 2014
The more you know about your target audience, the greater your ability to create products and services that appeal to them. With the abundance of data available today, it’s easier than ever for marketers to leverage this information to fine-tune their campaigns. Recently we discussed on this blog the importance of interpreting data correctly: It is most powerful when it yields actionable … Read more »
Lowes launches 3-D augmented reality “Holoroom”
Published June 19, 2014
As technology has continued to evolve, marketing has too. Unique branding experiences have the potential to leave a strong impression. Brands that are able to provide these kinds of experiences can boost customer engagement and develop loyalty. Some companies are finding innovative ways to incorporate technology into their marketing to give customers experiences that are unique, memorable and that … Read more »
Even national businesses can benefit from local marketing efforts [VIDEO]
Published June 18, 2014
Every business can benefit from local marketing efforts. Even if your company is well-known nationally, reaching out to people in your area will bring more business through the door. There’s one step you can take right now to see what local customers are already saying about your business. A lot of people use social media to let companies know what they think of a product or service. This is a great … Read more »
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