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March 2015

Mobile marketing can play a role in encouraging in-store purchases.

Companies now using more targeted localized marketing

Published March 3, 2015

Companies seem to be considering extremely localized marketing as a means of creating ad experiences that matter to potential customers. With more information and mobile channels open to businesses, tailoring content to reflect the target as closely as possible should be a priority. Location and context both matter, as Russell Buckley explores in a piece for the Guardian. Buckley notes that marketers Read more »


Marketing excellence with a dress that went viral

Published March 2, 2015

Anyone active on social media last week almost certainly encountered a bizarre viral trend that caught the internet’s attention. What started as a photo posted on Tumblr, in which the users asked if viewers saw a dress as blue and black or white and gold, later became a cultural phenomenon. Commenters argued for their own interpretations, attempted to explain the color discrepancy using science Read more »

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