Direct Mail Marketing
Are Holiday catalogs a marketing mainstay?
Published December 15, 2014
Digital media offer many opportunities for marketers, but ignoring the appeal of direct mail could be a costly mistake. Global management consultant firm Kurt Salmon recently featured an article on its blog about the enduring popularity of catalogs and how retailers in specific should acknowledge it. Although the source cites information from the Direct Marketing Association that shows catalog numbers … Read more »
Scam email disguised as legitimate
Published November 17, 2014
Even a legitimate email marketing campaign, if badly managed, can be mistaken for spam or malware. Companies should do everything they can to make sure their multi channel marketing push shows the recipient that there’s no chance of their getting infected. That means staying one step ahead of scam artists and making choices that distinguish their real email from a fake one. The more official … Read more »
Direct mail campaign targets non-humans
Published November 14, 2014
Tailoring your direct mail pieces to your clients is important, but what happens when your target audience isn’t human? AdWeek recently reported on a campaign, masterminded by the group Rethink Communications for Canadian business Bulk Cat Litter Warehouse, that took an unusual but logical approach: It coated its mailers in catnip. While this may seem like a stunt, it shows that the company put … Read more »
Is there such a thing as junk mail?
Published November 10, 2014
The concept of junk mail (material that the recipient will throw out without even looking at), is a lot more subjective than it might seem. The BBC recently featured an article reexamining this trend and looking at it not as a nuisance but rather as real marketing that could be handled more effectively. As one expert quoted in the piece says, “it’s only junk if it’s not relevant … Read more »
If it isn’t broke, don’t fix it: Tried and true direct marketing tips
Published October 22, 2014
While your company should always be aware of new marketing opportunities, that doesn’t mean you have to abandoned the old way of doing business entirely. Some older approaches to direct mail marketing can, with a little tweaking, still lead to a high number of responses and a valuable return. The same basic ideas can affect your direct mail software campaigns and make them simpler and more effective. Writing … Read more »
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