Using Subscriptions to promote local offers [VIDEO]

Published July 16, 2014 at 2:58 pm

Consumers on the go use their smart phones and tablets to research products and services in their area. These mobile devices can help national brands create a major impact at the local level.

Everyone appreciates a personalized touch, making it important for brands operating inmultiple geographic regions to tailor their efforts to appeal to individual audiences in these areas.

You can target promotions to consumers in specific areas by alerting them when a deal becomes available in their area. To be successful with this strategy, you’ll want to focus on the relationships you already have, and the ones you’re looking to build by maintaining a unified brand voice at the national level as well as local.

Timing is another important consideration when asking customers to sign up for local offers. Consider appropriate times to use mobile to send special offers and deals. Not every customer will want to receive texts or updates to their personal device, but inviting them to subscribe allows them to know they are getting useful information that they chose to receive voluntarily.