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What makes great Twitter content?

Published February 11, 2015 at 8:20 am


Just because you tweet doesn’t mean anyone will listen. What’s the best way to keep your audience’s attention in a medium where every letter counts?

In an interview with Upstart Business Journal, entrepreneur Chelsea Krost said that social media users, particularly Millennials, are attracted to short and sweet posts that have some sort of visual element. There needs to be something to grab the reader’s interest immediately and give them a hint of what to expect.

However, it isn’t just about being flashy. Krost also says that young people like financial information that reflects their everyday lives. With this in mind, think about ways that you can address immediate concerns in an infographic or some other visual content.

Thanks for watching! Be sure to check back for more information on how to use social media effectively as part of multi channel marketing.

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