Why you should use limited-time offers

Published August 11, 2014 at 8:28 am

Running a promotion can be a great way to attract new or additional business. When the product is a good one, and there is only a finite amount to time to purchase it, customers are sure to follow.

A recent article in Adage discusses how McDonald’s has managed to successfully use limited-time offers to market its McRib Sandwich. The article explains that the sandwich has achieved a cult following over the years because people eagerly await the time when the item will be offered on the menu again.

The key to this strategy is anticipation. Adage explains several tactics to help marketers create a successful limited-time offer. One of the important aspects noted is that creating a sense of urgency will prompt customers to take action and make the purchase, because if they don’t, they will miss out on their chance. This effect can be created by a strong call to action.

This strategy can be used to attract repeat customers as well as bring new ones in the door. It can be used for products that have already shown to be successful, and also to test out new ones to see how they fare with current customers. This type of offer is versatile, but as you develop it, you will want to ensure your campaign marketing takes a unique angle that will attract attention to the promotion and get the product noticed.

When creating a time-sensitive promotion, you’ll want to ensure that all of your efforts are coordinated across each region you operate in. Automated marketing software can help make this process easier and more efficient.