You Can’t Capture Leads Without a Call To Action [VIDEO]

Published August 25, 2014 at 2:00 pm

Transcript

Local businesses know that marketing to customers nearby will help bring business through the door. As people turn to mobile devices and online searches to locate products and services, it’s essential to have an effective web presence.

If you already have lots of visitors reaching your website, great job! But once they get there, do they know what to do?

It’s up to you to create a website that makes it easy for your customers to understand what you offer and easily understand how to take advantage of it.

To make an impact with your website, include useful content that provides value to the visitor. Images are another great way to attract attention, increasing the chances that visitors will spend more time browsing your site.

Now that you’ve held their attention, it’s time to take the next step. In many cases this means telling your customers what to do. Your website should include a clear call to action that tells the customer how to take the next step. Doing so will help you bring in more business.