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October 2013

Playstation encourages gamers to have ‘Perfect Day’ with new PS4 console

Published October 16, 2013

Every company hopes that greatness awaits them and that the perfect day will be had. Whether that perfection lies in the release of a new product or a certain amount of sales being reached, customers must first know that something is happening. This is where a finely tuned marketing approach can come in handy. With the PS4 console just 30 days away from its long-awaited release, Playstation is determined Read more »

‘Guerilla artist’ Banksy sells original canvases for $60 in New York City

Published October 15, 2013

Sometimes, the best marketing business ideas are born when people look outside the industry. And, where better to turn your gaze than on Banksy? The anonymous British graffiti artist’s subversive and irreverent pieces seem to be part visual masterpiece and part ingenious guerilla marketing campaign, leading many people to refer to him as a “guerilla artist.” Banksy has traveled Read more »

Archer finds successful way to enter the ‘Danger Zone’

Published October 14, 2013

Would you ride down a highway to the danger zone? Few companies would say yes, especially when it comes to their advertising and marketing campaigns. However, one television station decided to take off in flight and “buzz the tower,” to get viewers excited about a show’s new season that is still months away. FX has already found great success with its adult cartoon show “Archer.” Read more »

When it comes to direct mail marketing, looks are (almost) everything

Published October 11, 2013

Throughout our lives, many of us have heard the expression “don’t judge a book by its cover,” and while this sentiment certainly applies in a number of different scenarios, I think most of us would agree that when something is visually appealing, it’s apt to pique our interest. This is particularly important for brands to keep in mind when coming up with direct mail marketing Read more »

“I Quit!” video goes viral and pushes woman to internet fame

Published October 10, 2013

“I quit!” Many disgruntled employees dream about saying those words to their boss in the most dramatic way possible. But, how many actually do? Here’s a better question: How many find a way to do that and then land a job with Queen Latifah? So far, the answer is just one. Marina Shifrin worked for a Taiwanese company that creates viral videos. While working an overnight shift, Shifrin Read more »

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