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October 2013

A wilted Rose looks to reclaim his MVP stature

Published October 9, 2013

Image is everything, and in the sports world, the best image an athlete can have is a winning one. But, what happens when your fans turn against you, and you hear “boos” in your home stadium? That’s what happened to Chicago Bulls young phenom Derrick Rose. In his breakthrough NBA season two years ago, Rose was named Most Valuable Player and was on the fast track to lead the Bulls Read more »

Coca-Cola used music to hit all the right notes in latest campaign

Published October 8, 2013

“If music be the food of love, play on.” William Shakespeare might have made that phrase famous, but Coca-Cola is taking all things mentioned in it to a new level. We’ve previously discussed the popularity and success of Coca-Cola’s marketing campaigns, but its recent foray into advertising for major sporting events found a way to use music to draw in customers. The soft drink Read more »

Did Miley Cyrus use SNL to clean up her personal brand?

Published October 7, 2013

She’s twerked on Robin Thicke. She’s tweeted up a storm of controversy. She’s engaged in a public feud with Sinead O’Connor. Hell, she’s even licked a sledgehammer. If you haven’t been living under a rock, you know exactly who we’re talking about: the former Disney Channel sweetheart turned edgy pop sensation Miley Cyrus. This past week, in the heat of all Read more »

Dunkin’ Donuts to feature Twitter followers in new advertisements

Published October 4, 2013

Great coffee isn’t all that Dunkin’ Donuts has been brewing lately. As we previously reported on this blog, the popular donut and coffeehouse chain recently aired a television advertisement comprised entirely of content captured by Vine, a video service that lets users create and post six-second videos. However, the brand’s brilliant and innovative marketing business ideas don’t Read more »

Philadelphia 76ers launch unflinchingly honest localized marketing campaign

Published October 3, 2013

Sometimes the best advertising and marketing strategies involve a humble, candid approach that lets consumers know that a brand truly understands how they feel. This appears to have been the idea behind the Philadelphia 76ers’ new localized marketing campaign, which is constructed around the 2013-2014 season slogan “Together We Build.” Let’s face it — not every NBA basketball Read more »

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