November 2013
Burgundy strikes again: When advertising meets the real world
Published November 22, 2013
Staying classy is one thing. Selling a car in a series of commercials is another. And then there’s temporarily having a school named after you. Bit of a jump for a 70s newsman in a loud red suit. The sort of honor normally reserved for great figures and politicians has been bestowed on the unlikely candidate of Ron Burgundy, who has once again become inescapable in media as the premiere date … Read more »
Battle of the burgers, coming to a turntable near you
Published November 21, 2013
It’s not every day you see McDonald’s burgers duke it out in a battle of the flavors. This is what McDonald’s aims to do with a innovative marketing campaign aimed to promote its new burger flavors while spotlighting up-and-coming DJs from around the country. Hosted by popular DJ Funkmaster Flex, who was recently inducted into the New York State Broadcasters Hall of Fame, the 2013-2014 … Read more »
The basics of the brand
Published November 20, 2013
No doubt about it, the word “rebranding” gets thrown around a lot these days, not in the least on this blog. Like a lot of buzzwords, it can be a term that means one thing when you first hear it but starts to warp once it’s been used enough times, especially if your first encounter was somewhat skewed to being with. So in order to build a good “brand,” it’s essential … Read more »
Design your email marketing blasts for a mobile audience
Published November 19, 2013
The percentage of marketing emails opened on a smartphone—45 percent—is now higher than those opened on a desktop—39 percent—according to a recent study by Moveable Ink. Furthermore, Moveble Ink CEO Vivek Sharma noted that “tablets are gaining momentum, quickly becoming a primary driver of email marketing interactions.” Tablets now account for more than 15 percent of all opened … Read more »
Who is Inori Aizawa and how will she save Microsoft users?
Published November 18, 2013
It’s not difficult to see why Google Chrome has cut so deeply into Microsoft’s 58 percent market share for internet browsers among desktop users. Internet Explorer remains the most popular browser, but Chrome users are able to more easily access other Google functions—search and Gmail—much easier than they can through IE. Now Microsoft is fighting back, and it’s chosen a unique … Read more »
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