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December 2013

Google: The advertising chameleon may finally show its true colors

Published December 3, 2013

When it comes to its own brand name, Google is famously amorphous, using the “Google doodle” as a chance to spotlight whatever holiday or important historical event it feels like acknowledging. But there’s another aspect of its service in which it has become prolific: stealth advertising. Not just its own, but the promotion of sponsored links to the top of Google searches. Now, however, Read more »

Why a great logo is essential for your business

Published December 2, 2013

If you are running a business, you should have a great logo to represent your brand. Whether your business is a large company or just you working out of your home, a logo is an essential component of branding that functions to make your brand recognizable and memorable to your customers. Logos are crucial because they can be used across multiple channels to communicate your brand’s presence and Read more »

Ford to launch new version of Mustang

Published November 29, 2013

Just in time for December, when people are thinking of the holidays, Ford will be resurrecting a classic brand name, cashing in on its recognized status but also looking to make it more marketable, as Jim Farley of the company’s marketing department was quoted as saying by the Economic Times. “It’s an interesting time for us to launch Mustang and we want to be relevant to the part Read more »

Five advantages of direct mail marketing campaigns

Published November 28, 2013

Digital marketing may be all the rage these days, but there’s a reason direct mail is still around—direct mail can reach and create a powerful impact with your customers. There are many advantages to using direct mail marketing. Here are five: 1. Direct mail is physical. Customers receive a postcard or brochure and are able to hold it in their hands or even put it on their fridge as a reminder Read more »

How effective are TV show gimmicks, really? (spoilers)

Published November 27, 2013

Most avid couch potatoes are pretty well-versed in the desperate things that scripted TV shows will do to try and get more people watching: a wedding, a major disaster, a shocking reveal, a celebrity guest star. And among all of these, nothing seems to stir the pot so much as the death of a major character on the show. As sophisticated as modern TV watchers may think they are, this sort of thing still Read more »

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