November 2013
Design your email marketing blasts for a mobile audience
Published November 19, 2013
The percentage of marketing emails opened on a smartphone—45 percent—is now higher than those opened on a desktop—39 percent—according to a recent study by Moveable Ink. Furthermore, Moveble Ink CEO Vivek Sharma noted that “tablets are gaining momentum, quickly becoming a primary driver of email marketing interactions.” Tablets now account for more than 15 percent of all opened … Read more »
Who is Inori Aizawa and how will she save Microsoft users?
Published November 18, 2013
It’s not difficult to see why Google Chrome has cut so deeply into Microsoft’s 58 percent market share for internet browsers among desktop users. Internet Explorer remains the most popular browser, but Chrome users are able to more easily access other Google functions—search and Gmail—much easier than they can through IE. Now Microsoft is fighting back, and it’s chosen a unique … Read more »
Transportation safety videos go viral
Published November 15, 2013
The struggle to promote good behavior on trains and other modes of public transportation can seem tough: how do you tell people to act more responsible without sounding like you’re lecturing them? The elusive prize of the “viral video” has certainly made entertaining online video content worth pursuing for all sorts of campaigns. Let’s examine two similarly themed video-based … Read more »
TV Channels: Re-branding without turning off couch potatoes
Published November 14, 2013
It’s tough to be a TV channel. Never mind all the different ways the entertainment and broadcasting industries are changing: even in its own domain a channel might easily be confronted with a challenge to its very identity after a certain amount of time on the air. One of the most notorious has been what some see as the slow de-evolution of what is currently the “SyFy” channel. … Read more »
Being highly Google-able (and nothing else) is not an online marketing strategy
Published November 13, 2013
It’s not often that plumbers look to academic papers for advice on running their business, but Duke University’s Ryan C. McDevitt has conducted some research that should help these companies make more savvy marketing decisions. For example, did you know that plumbing firms that advertise disproportionately on Google receive more than 13 times as many complaints from customers through the … Read more »
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