March 2014
Did the plastic iPhone5 fail?
Published March 6, 2014
The ads for the lightweight iPhone 5 emphasize a new aspect of its design: plastic. Specifically, a video posted last year shows bright, Easter egg-colored plastic finish added to the case in a smooth manner that suggests something liquid and dynamic. Another spot featured an interview with Jony Ive, senior Vice President of Design, who emphasized the size of the display and the unique combinations … Read more »
Cosmetics aren’t just for women
Published March 5, 2014
When people think about cosmetics, they usually think about women. Whether it’s a group of ladies crowded around a bathroom sink making last minute touch-ups or a bunch of young girls playing dress-up at a sleepover, the immediate image conjured up by makeup is unmistakably female. For a marketer, that connection is less than optimal. Sure, you can sell a lot of lipstick to ladies, but it’s … Read more »
Chipotle’s releases 4 episode Hulu series
Published March 4, 2014
Mexican “fast casual” chain Chipotle is looking to capitalize on the consumer hunger for two things: burritos and television. That’s at least the impression one gets from the news of their most recent venture, a four episode Hulu series called “Farmed and Dangerous.” It’s a notable campaign because, according to the New Yorker, it’s both a story told in … Read more »
Taco Bell introduces new “waffle” breakfast taco
Published March 3, 2014
Have you ever been in the unenviable position of wanting Taco Bell and breakfast at the same time? In the past, you’d be forced to choose between two distinct worlds. Next month, you won’t have to make that distinction, as the Mexican-style eatery is rolling out a special breakfast menu at all 5,500 of its locations. This initiative represents the biggest menu expansion in company history. … Read more »
Kanye’s comeback at Bonnaroo
Published February 28, 2014
Even some of the most dramatic failures can bounce back given the opportunity, whether they’re a brand or a well-known celebrity. To say Kanye West is “no stranger to controversy” is an understatement: the man has displayed deliberately outrageous behavior that’s garnered him a wealth of criticism and disapproval (along with enduring fandom). But the rapper’s absence … Read more »
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