January 2015
Be sure to proofread your twitter messages!
Published January 13, 2015
Looking over a message before you click “send” can save you and your company a lot of strife. This is equally true for an email to an important person and a marketing message sent out to everyone on Twitter. The social platform has evolved into an extremely sensitive environment where every second counts and even a small mistake can drive customers away. Last year saw multiple examples … Read more »
Is your content length too short?
Published January 12, 2015
When it comes to creating content for your brand, there is one important question you should always ask before moving forward: Will this hold my audience’s attention? When people are surfing the web, the window of time available to catch their attention is often small. Whether it’s in the form of an article, video, Tweet, Facebook post or any other type of content, considering length is … Read more »
Is your marketing content effective?
Published January 9, 2015
Many brands have adopted content marketing as part of their overall strategy. However, the term “content marketing” may have a deeper meaning than you think. According to an article in Adage, the level of success that a brand experiences through their content marketing efforts can depend on how committed the brand is to the idea of content marketing itself. When it comes to content, some … Read more »
Can a “dot” make a difference? Tumblr thinks so.
Published January 8, 2015
Businesses have more options for marketing online these days, thanks to new and creative uses of website space. Tumblr has discovered a novel place where it can host outside brands: its own logo. Back in September, AdWeek reported on an interesting new campaign that the service launched to promote Starbucks on National Coffee Day, September 29. Instead of the distinctive period at the end of the … Read more »
Will direct mail stay relevant in 2015?
Published January 7, 2015
Although it has been said more than once, the notion that direct mail is “dead” is a common misconception. Although digital marketing strategies have become increasingly relevant and popular, traditional tactics like sending an offer right to your customers’ doors can be a highly effective way of building loyalty and generating sales. With this in mind, here are a few reasons why … Read more »
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