Is your marketing content effective?

Published January 9, 2015 at 10:21 am

Many brands have adopted content marketing as part of their overall strategy. However, the term “content marketing” may have a deeper meaning than you think. According to an article in Adage, the level of success that a brand experiences through their content marketing efforts can depend on how committed the brand is to the idea of content marketing itself.

When it comes to content, some brands have fared better than others. Author Penry Price explains that brands experiencing difficulty may not be implementing their strategy as thoroughly as it takes to reach a high level of success.

“From what we’ve seen, brands that are struggling with content creation are those not fully committing to the concept; content marketing is really an all-in proposition. Some marketers aren’t completely in touch with their audience, so they can be tone-deaf. These marketers push content with the intent of making a sale, not helping their target audience with material that’s actually useful,” writes Price.

The author goes on to highlight that consistency is one of the keys to effective content marketing because it helps to keep the audience engaged. One of the primary purposes of having a content strategy in the first place is to create content that your audience will find useful and interesting. In turn, this will help your brand gain exposure and build a loyal following. However, there is no one right path to success. It is up to marketers to determine how content fits into their strategy, and tailor it accordingly.

Whether it’s to help coordinate your content marketing efforts or any other part of your campaign, automated marketing software helps your brand stay connected with customers across multiple channels.