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Emotional Connection Matters in all Marketing
Published June 5, 2014
Branding is all about telling a company’s story. A brand’s influence can be a big determining factor in whether a customer decides to purchase a certain product. Although branding for business-to-consumer industries may more readily spring to mind, it is worth noting that it is just as important when it comes to business-to-business companies. According to a survey Forbes conducted in … Read more »
Pinterest to offer “promoted pins”
Published May 27, 2014
As we’ve discussed previously on this blog, there is a lot of power in visual content, and marketers that understand how to leverage this to their advantage may be able to reach a wider audience by using popular social photo-sharing sites like Instagram and Pinterest as part of their campaigns. In fact, Instagram recently signed an official deal to begin rolling out a paid advertising program. Instagram … Read more »
Are celebrity endorsements worth it?
Published May 20, 2014
It might seem like an ordinary practice to seek out a celebrity spokesperson or model to help in an ad campaign, especially one that fits the product or service being advertised. But AdWeek recently reported on the statistics released by Unruly Media, who assessed all of the different ads from this year’s Super Bowl and looked at how much they were shared. As the source notes, most of the ads … Read more »
Look to Customer Feedback for Brand Messaging
Published May 13, 2014
In a sea of competitors it can be hard to make your brand stand out. For this reason, it’s important to know who else is out there, so you can know what to do to give your marketing efforts an edge that will help your brand get noticed. A recent Adage article raises a good point, that “what you do” as a company isn’t necessarily “who you are” as a brand. Although … Read more »
“Instagram-style” aesthetic most effective
Published May 12, 2014
A captivating image can command immediate attention. However, not all types are created equal. With the rise in popularity of photo-based social sites like Instagram, images have become an increasingly popular form of online content. This presents an opportunity for marketers to create impact by using effective images, but according to research by one social media agency, the aesthetic could be a … Read more »
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