Why you must use multiple channels for your campaigns

Published September 3, 2014 at 9:36 am

Technology has made it possible for the people using it to attain instant gratification. Whether it’s instantly responding to a communication from a friend or making a purchase with just the click of a button online, consumers have grown accustomed to getting what they want, fast. As such, the speed of a transaction has become an expectation, as has the idea that consumers can perform such tasks according to their own schedules.

For example, many consumers who watch television do not want to wait around for their favorite show to come on. Technology has made it possible for people to record programs or purchase them to view at a later date, on their own schedule. So what does this idea have to do with marketing?

A recent article from Iowa publication The Gazette suggests that the same idea of people wanting to do things on their own schedule is also applicable to marketing messages. The article cites research from Google that says consumers are using many screens to accomplish their goals. In fact, 90 percent of media interactions are taking place through screens.

To reach consumers, the article emphasizes that it is critical for your business to be online. As has been stated previously on this blog, there are many ways to reach consumers through online channels, whether it be through social media, your own website or another site you are using to promote your business.

Pushing out high-quality personalized marketing content across these channels can certainly be challenging, but with the help of automated marketing software, this process becomes much more simplified. This way, marketing teams located in varying geographic regions can create campaigns that are on brand while delivering high levels of personalization at the same time.