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December 2013

Do you want Michael Bolton to wish you a Happy Holiday?

Published December 24, 2013

In the few months, we’ve already seen at least one car company using cornball humor to draw in customers. In November, Dodge released an ad campaign featuring Will Ferrell as popular movie character Ron Burgundy, from the hit movie Anchorman. The ad features Ron Burgundy explaining reasons to buy a Dodge Durango. The campaign continues with Dodge’s recent announcement of the “Hands Read more »

New Jersey casinos roll out marketing campaign for online gaming

Published December 23, 2013

If you’ve spent much time in New Jersey recently, you might have noticed a new sort of ad cropping up — a lot. Online gambling is now legal in the state, and casinos and gaming companies are anxious to get the word out as quickly as possible. From traditional outlets, like radio ads, television commercials and billboard buys, to social outlets like in-mall marketing crews, these businesses Read more »

The fine lines of booze marketing

Published December 20, 2013

Creating a marketing campaign for any product can be difficult, but the makers of specifically controversial things, like alcohol, might face their own challenges in getting to the right market without being accused of taking advantage of others, especially minors. AllThingsD’s Peter Kafka reported on the way that some of the biggest names in alcohol are attempting to use social media to fully Read more »

“Duck Dynasty” star suspended over controversial comments

Published December 19, 2013

A & E’s surprise hit “Duck Dynasty” follows the lives of a Louisiana family made wealthy by their unique brand of duck lures. The show has been a rousing success for the network, with the fourth season premiere drawing in just under 12 million viewers en route to becoming the most watched nonfiction cable telecast in history. That’s in all in danger of unraveling now that Read more »

Real or wrong? Some thoughts before you go for the heartstrings

Published December 18, 2013

When it comes to hot button political issues all over the map, there’s no surer way to nab a viewer’s attention than with a “real” subject, whether it’s footage of the underprivileged in struggling countries or images of survivors of a recent disease. Putting a face to an otherwise nebulous issue has become a classic marketing strategy for getting a point across. But Read more »

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