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December 2013

Words, words, words: maintaining the right tone in marketing emails

Published December 10, 2013

When you start sending out emails to help promote your brand, lots of care needs to be taken in order to make sure there is no confusion and that the mission of the company wins the recipient over. There’s nothing worse than a boring or unclear subject line in an email, and a really poorly worded one might have your message sent straight to the spam folder or deleted simply as a matter of course. A Read more »

The call to action: What’s yours?

Published December 9, 2013

Is your direct mail marketing campaign driving the results you want? Are you using calls to action? If not, chances are you should be. You may have heard the term “call to action” used over and over in marketing. There’s a good reason for this — a call to action is a simple and effective way to drive leads to your business. Customers are presented with so many options today. Why Read more »

When should you send a marketing postcard?

Published December 6, 2013

The postcard is a simple, yet effective traditional mail marketing tool that you might be tempted to overlook in today’s world of digital marketing options. However, there are numerous benefits to using postcards in your direct mail marketing campaign. A postcard offers you a chance to be quick and to the point with your message, and when it reaches the hands of the right audience, it has an Read more »

How will Olive Garden market new Italiano burger?

Published December 5, 2013

There’s nothing wrong with mixing and matching when it comes to food. Tex-mex and sushi pizza are examples of successful culinary crossovers. And that doesn’t even include the Cronut, which just sort of sprang from Americans’ natural tendency to gravitate toward sweet pastries. But there are, once again, branding concerns to think about when you offer up a new item on a restaurant Read more »

Bud Light lets a celebrity ‘hold its beer’

Published December 4, 2013

Is there an element of desperation when a brand hands the reins to a celebrity auteur to try and spruce it up? Perhaps in some situations. But in the case of Bud Light’s new approach, it might actually be something of a better change of pace. As the New York Times notes, the brand is switching from its previous tagline “Here We Go,” to a series of videos centering around the phrase Read more »

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