April 2014
Brand Positioning is more important than ever
Published April 23, 2014
Branding is about storytelling, and the way that your brand is positioned will strongly impact your consumer relationships. Marketers looking to build strong consumer relationships will give careful consideration when positioning a brand. An article in Adweek raised the interesting point that brands used to position themselves in the role of the hero, but as times and attitudes have changed, brands … Read more »
Millennials still value offline engagement
Published April 22, 2014
The best way to market to Millennials has been an often-hyped subject in the marketing world. Information from studies has been revealing that Millennials have not forsaken more traditional communication methods like in-person communication or communication via telephone, contrary to popular belief. If the generation that is most touted as being digitally-inclined really is who so many marketers seem … Read more »
Veet body hair ad receives backlash
Published April 21, 2014
In marketing, creative, funny ideas can turn some campaigns into major successes. But just because an idea is creative, and some people find it humorous, doesn’t mean that the idea will be funny to everyone. In fact, when an attempt at humor strikes the wrong nerve, the end result could be a backlash that can do more harm than good to a brand’s reputation. This is not to say that it is … Read more »
If you want to go viral, go controversial
Published April 18, 2014
Creating a post or video that has the potential to become popular on social media is considered a major achievement for many marketers, especially when it garners millions of views. Going viral is a goal that many strive for, but few achieve. So what separates content that achieves this status from content that does not? One way to increase the chances of going viral is to produce content that has … Read more »
When should you send a direct-mail greeting card?
Published April 17, 2014
One of the wonderful things about direct mail is that it gives marketers lots of options and room for creativity when it comes to selecting the type of mailing to send. Marketers don’t have to wait for the holidays to roll around to send customers a direct mail greeting card. With a little creativity, any time can be made into an opportunity to send a greeting card to the valued customers on … Read more »
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