April 2014
Ricky Gervais helps Audi promote affordable luxury
Published April 2, 2014
In an economy where many find themselves strapped for cash, a brand new luxury car is probably the last thing on a lot of people’s minds. Despite this reality, car companies continually strive to come up with ad campaigns to sell luxury vehicles to even the most hesitant buyers. How do they do this? By creating more affordable models and appealing to the sensibilities of a particular demographic. … Read more »
Starbucks teams up with Oprah
Published April 1, 2014
One important goal that any successful coffee company aims for is to create the perfect blend. This is exactly what Starbucks is looking to accomplish as the company teams up with Oprah to create the new Teavana Oprah Chai Tea. The partnership is a brand-blending effort to promote Starbucks’ chain of tea stores, Teavana. Starbucks acquired Teavana in 2012 and its target audience for Teavana … Read more »
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