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April 2014

When marketing stunts go wrong

Published April 16, 2014

Sometimes when a story is trending, savvy marketers find a way to ride the trend as part of a campaign. When executed skillfully, the result can draw a lot of attention. If an ad strikes a chord with an audience, it can spawn parodies and imitators, resulting in a flurry of posts and even YouTube videos. However, even though these types of campaigns may be successful, they may also draw criticism. Lately, Read more »

Design your logo patiently

Published April 15, 2014

As we’ve discussed previously on this blog, your company logo is an incredibly important part of your brand, and must be well-designed as it will be used repeatedly on marketing materials. There are many styles of logo designs out there, so what differentiates the great from the mediocre? If you’re having a hard time deciding what you want yours to look like, studying successful and well-designed Read more »

Print Marketing is still relevant

Published April 14, 2014

As digital devices and wireless mobile technology allow more people to take advantage of online shopping opportunities, it’s important to have a presence in the digital space. While e-commerce has certainly shown no signs of slowing down, traditional marketing is still a relevant and effective way to reach out to customers. Perhaps it should come as no surprise that e-commerce sites recognize Read more »

Embracing Digital Marketing

Published April 11, 2014

As marketers strive to reach younger markets, some are turning predominantly to digital channels to better reach Millennial audiences who spend more time on the Internet and mobile devices than more traditional channels. According to a Pew Research study, Millennials are digital natives and strong users of the Internet, linked together by social networking. This presents an opportunity for marketers Read more »

Facebook and Virtual Reality?

Published April 10, 2014

Facebook recently announced its purchase of virtual reality company Oculus, creator of the Oculus VR headset, developed for virtual reality gaming. Facebook acquired the company for $2 billion, a hefty price tag for technology that is currently mostly used by gamers. This purchase may seem surprising and cause some people to wonder what does Facebook want with virtual reality headset technology. The Read more »

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Every one who sells, services, or promotes your brand whether across the country or across the globe is a brand ambassador. Our marketing software sits in the cloud helping to execute and manage their local direct mail and email campaigns, collateral printing, microsites with SEO and landing pages, and social media posts without ever compromising your brand. And provides all the enterprise reporting you’ll ever need. AdSoft Direct creates marketing centers that drive new business, improve customer loyalty, and connect you with the most important part of your business: your customers.

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